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Why are portfolios so impersonal these days?

Seriously, they all have the same layout, the bios are so generic they could be about anyone and the artistic statements are less than creative genius. I wouldn’t trust someone with my project if I didn’t get a good sense of who they were, what makes them tick and their method to the madness. So this is me- like it, love it, or leave it.

I am very fortunate that on a daily basis I get to dabble in all different genres of marketing and create my own niche, which I quickly discovered to be digital strategy and the psychology behind non-traditional, new media as they are interactive and ever-evolving. I love to be challenged, am extremely ambitious and an insane perfectionist. So I set my own definition of what I do.

What is a Digital Strategist?

A thinker, an innovator and an early adopter. Someone who understands the broader netscape and how to drive traffic by creating a community of link backs, blog posts, and proactive content promotion through multiple channels. Someone who can communicate the value and ROI of investing in online media and prove their success with leads and clickthroughs to change the minds of traditional media followers. Someone who likes analyzing, dissecting and breaking down company strategies to capitalize on unrecognized opportunities. Someone resourceful, who when they don’t know the answer, doesn't stop until they find it. Someone who can take a vision, put it into the world and enjoy the ripple effect as it spreads.

Someone who never gets tired of finding new and exciting ways to spread your message. Someone who never stopped learning. Someone who understands the difference of online branding and ecommerce capabilities to build your business, and that their strategies may overlap, but have different project objectives and needs.

You can have the flashiest, hottest site on the web, but if no one knows it exists, what good is it really doing you? It's that age old analogy, "if a tree falls in the woods, did it really fall?" Wouldn't you rather invest your money in ensuring as many potential customers find your site than razor-sharp graphics? My passion is to maximize your online business efforts and ensure your ROI is achieved and exceeded.

Give me a shout out to discuss project needs, ideas or just to say hey.


::Viva La Vida::

 

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