Lauren Monitz Digital PortfolioAbout MeWork ExperienceDigital WorkDigital WorkEmail Me

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Lauren Beth Monitz // Denver, Colorado

.EDUCATION.

2009-2011, Depaul University- Chicago, MS in E-business, 3.8 cumulative GPA, graduated with distinction

2003-2006, University of Colorado- Boulder, CO, BS in Advertising and Certificate in Technology, Arts and Media

-Graduated early with departmental honors and highest distinction with a 3.75 cumulative GPA
-top 10% of juniors and seniors- all majors

Technical Skills: Microsoft Office, Photoshop, Illustrator, InDesign, Dreamweaver, Flash, Google Adwords and Analytics, Omniture-Site Catalyst, Click Tracks, Caspio, Lyris HQ, Cheetah Mail, Joomla, Drupal, Wordpress, Moveable Type and multiple CMS applications

.EXPERIENCE.

Inside Out Media - Director, Content & UX (9/14-present)

-Managing Editor, inspiration and wanderlust curator for two travel publishers, Travel Mindset and iExplore, including all editorial, hiring and overseeing a team of 100+ freelancer writers
-UX strategy and wireframes for both site relaunches with the goal of improving user experience, functionality and community features
-Syndication partnerships for content promotion and sharing

Net Direct Merchants - Manager, Content & Social (9/13-9/14)

-Created and managed a global social media strategy for 7 niche interior design ecommerce sites, testing both promoted and free posts for optimum engagement and leads
-SEO - proactively managing our link profile, disavowing bad sites, while garnering high page rank links and navigating out of two Google manual penalties
-Managed all on-site content creation and blogs to help improve SEO rankings
-Regular PR Outreach and guest posts to develop mutually beneficial partnerships
-Tested new and inventive content types to drive traffic and engagement (animated videos, infographics, buzzfeed, marketplaces, whitepapers/interviews, web catalogues, facebook apps)
-Assisted with UX strategy and A/B testing of page layouts to increase conversion and sales
-Managed email marketing drip campaigns and welcome series
-Remotely supervised two Marketing Administrators and interns

iExplore- Online Marketing Manager (2/11-5/13)

-Long term traffic growth strategies and campaign development with a yearly budget of 245 K
-SEO content creation, analysis and sourcing of a 5,000+ page website
-Strategized and tested solutions to navigate out of Google Panda penalty
-Supervised and edited a site-wide rewrite of 400+ travel guides (all countries and states)
-Managed and created large-scale contests and promotions to increase site traffic and email subscriptions
-Ensured steady growth and maintenance of all social media channels and company blog in the tone of our website
-Creative strategy and wireframing for client RFPs/advertising campaigns
-Supervised a team of interns/freelance writers and designers

SANYO Electric, Ltd.-Strategic Marketing and Digital Specialist- (4/09-1/11)
Marketing Communications Coordinator- Public Relations,
Branding, & Webmaster (11/07-3/09)

-developed, deployed, analyzed and optimized our lead generation program– created 10+ campaign sites and microsites with PPC landing pages, SEO-driven content, email blasts, and social media integration
-increased sales leads by 225% in 2008 and 150% in 2009 through optimizing conversions and e-marketing programs, directly contributing to over $2 K in sales for the biomedical division and achieving a 1780% return on a $40,000 google adwords investment
-updated and created content for our global commercial website, http://us.sanyo.com
-project manager for corporate-wide website redesign project
-managed our weekly email program - content/design creation, list building and segmenting
-implemented all new media and ecommerce initiatives- twitter, facebook, linkedin, custom wikis, RSS feeds, lead management software, online training sites, etc.
-wrote and pitched all press releases for Biomedical, HVAC, and Environmental divisions
-media planning: selected, coordinated and bought all placements with a 3 K budget
-analyzed monthly rep incentive programs and promotions
-interviewed and crafted case studies with key industry opinion leaders

.FREELANCE PROJECTS.

Cafe Society Writer - Denver Westword (7/14-present)

-weekly food columnist specializing in brunch and other delicious dishes. Read it here.

Luxury Blogger- Haute Living Magazine (3/10-6/11)

-regional writer/editor about the good life in fabulous Chi- covering events, restaurant, nightlife, culture, and anything Haute! Check it out here.

Field Marketing Manager (12/05-present)

-on-site field marketing manager for over 100 promotional events, educate and distribute samples of premium products to consumers primarily in the liquor and consumer goods categories for 10+ national agencies

-collaborate with store managers to ensure their sales goals are met and exceeded by performances

.LEADERSHIP.<

University of Colorado Alumni Association- Co-Chair, Chicago Chapter and VP of Marketing, CUYA (11/11-present) -Run events, recruitment and marketing for over 10,000 members

Depaul MBA Association Board-VP of PR/eMarketing (6/10-7/11)- manage all external communications including the monthly newsletter, social media channels and website

Keep On Keeping On Foundation- Santa Cause 6 Event Chair (12/10) Organization of single’s auction to raise money for a local Chicago charity in support of children with physical disabilities and creation of kokoauction.com site to promote the event and prebid

SANYO Enterprise Team (6/09-1/11) Selected for a 10-person multi-division B2B Committee of key personnel to identify and evaluate green/sustainable opportunities and develop cross-selling presentation strategies for innovative business development

University of Colorado’s Student Union- Elected Vice Chair of Rep Council, paid position, (5/04-5/05)
1 of 7 students that controlled 30 K, the largest student government organization in the country. Obtained over 60 K in funding for campus projects.

Kefiada- JUF Volunteer Israeli English language teacher (6/05-8/05) 1 of 6 Americans chosen out of hundreds to live with an Israeli host family for 2 months and teach a class of 15 5th grade students at an academic summer camp. We created lesson plans, vocabulary lists, word games, and challenging exercises to improve English skills and immerse the students in American culture.

The Herd- CU Alumni Association- Greek Affairs Director, paid position, (9/03-5/05) Oversaw a board of 10 people responsible for all football pre-parties and pep rallies, show production of Mr. CU, an all-male comedy/beauty pageant with over 1,000 participants, and created the Nearly Naked Mile, which became an annual CU tradition with over 500 participants.

.INTERESTS. Art and theatre, foodie, skiing, sign language and travel

.CONNECT WITH ME. Web: laurenmonitz.com // Twitter: @laurenmonitz //Linkedin: linkedin.com/in/lmonitz

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